The user experience
In digital marketing the user experience – or UX – is paramount
Bringing customers to your web site or app, is the start. Getting them to stay there and interact or transact is vital to your success. The success of your UX design determines the success of your audience engagement.
For example, statistics show that, regardless of its subject, 90 per cent of customers who download an app and engage with it on a weekly basis are retained as long-term users.
We take time to understand how your audience is most likely to navigate your site. To plan a UX that keeps people engaged, with intuitive navigation that sets the tone for the customer journey you want your visitors to undertake.