Marketing strategy begins with planning
Of course, we all love getting to the creative part and generating imaginative campaign ideas, but there’s some fundamentals that need to be addressed first.
Research to ensure you know your target audience; marketing objectives that match and support business needs; an implementation plan that stays within the budget, and the metrics in place to measure success.
Think of it as two book-ends. At one end you set your objectives and identify your audience. At the other, you determine how you will measure success. All that remains to be done is to implement some world class digital marketing. Easy.